Use ChatGPT for Creating an Email Newsletter: A Step-by-Step Guide

The utilization of Artificial Intelligence (AI) has revolutionized various aspects of marketing. More and more companies are employing tools like ChatGPT or Midjourney to spread their brand messages. As a “Generative Pre-trained Transformer,” ChatGPT represents a powerful AI language model with the ability to understand and respond to natural human language. This allows ChatGPT to help you create newsletters.

Below, we will show you how to use AI step by step to create a newsletter, enabling you to save time and work more effectively.

Step 1: Get access to ChatGPT

Before you can use ChatPGT, you need access to this innovative tool. Various platforms offer AI text generation services. One reputable option is OpenAI, the company behind GPT-3.5. At OpenAI, you can choose between two options: the free version of ChatGPT and the Plus version, also known as ChatGPT-4.

ChatGPT-4 is available to you for a monthly fee of €20 and offers numerous improvements and advantages over the free version. The Plus version possesses a broader knowledge base and enhanced problem-solving abilities, allowing ChatGPT-4 to handle complex tasks with greater precision. This version is characterized by creativity and collaboration—working together with the model, you can master creative or technical writing tasks and even develop your own writing style.

In addition to text processing, ChatGPT-4 is capable of analyzing and captioning images. With a capacity of over 25,000 words, it is ideal for extensive texts, longer conversations, and document searching and analysis.

The choice of the right AI model depends on your requirements. You can access ChatGPT directly via the OpenAI API or use trusted third-party platforms. Whether you opt for the free or paid version, ChatGPT provides you with a powerful tool for your newsletter creation.

Learn more about OpenAI

Step 2: Define the Topic and Purpose of Your Newsletter

Before you begin creating the newsletter, define the goal and purpose of your newsletter clearly. Do you want to inform your customers about new products, provide them with valuable advice, or simply keep your brand presence alive? A clear objective helps you maintain focus and tailor the newsletter to be more relevant to your target audience. Furthermore, a clear objective aids you in formulating prompts for ChatGPT that are specific and conducive to your aims. This way, you’ll receive better responses throughout the process and quickly find the information you seek.

Step 3: Gather Relevant Information

Now that you’ve defined the topic of your newsletter, it’s time to gather relevant information. You can use ChatGPT to obtain information about your topic and receive suggestions for further research. Alongside ChatGPT, you should utilize additional sources during your research to diversify your resources. Additionally, note that the free version of ChatGPT only has data up until 2021; newer insights are not known to the AI yet. Keep this in mind during your research.

Other sources for your research can include your own content, insights into current trends, and industry-related news. While conducting your research, jot down the key points and essential topics you wish to cover in your newsletter.

Step 4: Structure the Newsletter

Clear structure is crucial for creating a readable and engaging newsletter. Divide the newsletter into sections and plan the order in which you wish to present the information. For this purpose, you can ask ChatGPT for suggestions for a structure and subheadings. Remember that visual elements such as images, infographics, or graphics can add variety to your text and better captivate your readers.

Step 5: Use ChatGPT for Content Development

Now comes the exciting part! You can use ChatGPT to generate content for your newsletter, including subject lines. Pose specific questions about each section of your newsletter and let ChatGPT propose ideas and phrasing. You can then use these suggestions as a basis for your newsletter. Try to formulate your questions as precisely as possible to receive the exact content you need.

Step 6: Revise and Personalize the Content

Although ChatGPT can generate high-quality texts, they still require human revision. Review the texts generated by ChatGPT and tailor them to your individual style and brand voice. Add personal notes to establish a more personal connection with your readers. Ensure that the content is easy to read and understand.

Step 7: Design the Newsletter

With the finished and revised content, you can now design your newsletter. Use an email marketing tool of your choice to create and send the newsletter to your subscribers. Pay attention to an appealing design that aligns with your brand. Additionally, ensure that your newsletter is displayed properly on various devices and email clients.

At this point, we’d like to introduce our “Easy Newsletter” plugin as an email marketing tool. Easy Newsletter is a user-friendly plugin that allows you to create and send newsletters directly from your WordPress dashboard. Specifically designed for WordPress websites, Easy Newsletter offers diverse options for your email marketing needs.

Our conclusion

Integrating ChatGPT into the newsletter creation process can streamline your work and generate creative ideas. By using ChatGPT as a supportive tool, you can save time and create a high-quality email newsletter that captivates and informs your target audience. Experiment, refine your queries, and explore the myriad possibilities that ChatGPT opens up for your email marketing. Harness this innovative technology to enhance your marketing efforts and strengthen customer engagement.