The 9 best WordPress Newsletter Plugins for 2023 in Comparison

Emails are undoubtedly the most effective marketing channel to reach potential customers and draw their attention to your services and products. However, with the multitude of available newsletter plugins for WordPress, choosing the right tool can sometimes be challenging. That’s why we’ve examined the nine most well-known and best newsletter plugins for their benefits and features, and we’ll introduce them to you below. In doing so, we take a close look at their advantages, disadvantages, and pricing, so that you can make the best choice for your email marketing.

1. Easy Newsletter

The first newsletter plugin we would like to introduce to you is Easy Newsletter, which we have developed ourselves. With this comprehensive tool, you get the opportunity to control your newsletter management directly on your own WordPress website, thus maintaining full control over the distribution. A valuable feature that makes you independent of external services while ensuring the security of your data on your own server.

The seamless integration of Easy Newsletter into WordPress allows you to use it smoothly with your theme and your familiar editor (WP Gutenberg blocks or page builders like Elementor, WpBakery, and Divi). This allows you to edit your newsletter just like the rest of the website’s content. For example, you can use standard or custom blocks, insert images from the media library, or display the latest posts.

With centralized subscriber management, sign-up and unsubscribe forms, statistics, imports, and various settings, this plugin offers a wealth of features familiar from other newsletter tools. Easy Newsletter is available to you in a slimmed-down free version and a Pro version.

Your benefits

• Easy newsletter creation with your theme in your familiar WordPress environment
• Work with all texts, media, posts, and blocks from your website
• GDPR compliant
• All data is stored in your WordPress database on your server
• No external tool is necessary
• No ongoing costs, one-time payment
• Developed by a German start-up
• Lifetime support included

Features

• Create and send the newsletter directly from your WordPress backend
• Automatically send unlimited emails
• Unlimited number of subscribers
• Unlimited number of newsletters
• Subscription form with double opt-in and automatic welcome mail
• Import of contacts and meta fields via CSV file
• Overview of all newsletters and subscribers
• Statistics on newsletter open rates and clicks from the newsletter
• Compatible with most SMTP plugins
• Support for custom post type content and meta fields
• Settings for sending interval, default emails, thank-you pages, subscriber categories and co.

Price

• One-time fee of 500 euros (equivalent to 42 euros per month for 1 year – then free)
• Free version available

Conclusion

Easy Newsletter is a simple and user-friendly plugin that offers you all the freedom and features you need to expand your email marketing. The advantages of the plugin are clear: Build your newsletter with your theme, your editor, and your content. Unlike other providers, you have no limitations on the number of subscribers or newsletters with Easy Newsletter. You have access to German support and receive quick responses to your questions.

2. Brevo (Sendinblue)

Brevo is a newsletter software that you can integrate into your WordPress website as a plugin. This way, you can set up sign-up forms in the admin area of your website and embed them as shortcodes on your site. The collected data is securely stored in compliance with the current GDPR guidelines.

Through Brevo’s segmentation feature, you can effectively reach different target audiences, while the drag-and-drop editor allows you to design newsletters. Additionally, Brevo supports you with send-time optimization, ensuring that your emails arrive at the right time for your readers, garnering maximum attention.

Your benefits

• GDPR compliant
• Contact lists with segmentation capability
• Easy campaign creation through drag-and-drop
• Professional newsletter templates and editor
• Send-time optimization
• Marketing automation (e.g. autoresponders)
• Sending transactional emails
• Seamless integration with WordPress as a plugin

Features

• Setup of sign-up forms directly in the WordPress admin area
• Placement of forms using shortcodes
• Automatic transfer of data to Brevo contact lists
• Use of the editor to design emails
• Access to analytics data for email campaign evaluation directly within WordPress

Price

• Free usage is limited to 300 emails per day and 2000 contacts
• Starter Package, limited to 2000 contacts, priced at 19 euros per month
• Business Package for 49 euros per month
• Enterprise – custom pricing

Conclusion

Brevo is a powerful newsletter software that seamlessly integrates into your WordPress website. With GDPR-compliant sign-up forms, segmentation functionality, and a user-friendly drag-and-drop editor, the plugin offers a plethora of features for your email marketing.

With various pricing models, including a free account option with a daily limit of 300 email sends, Brevo provides you with flexible usage tailored to your individual needs. Overall, Brevo is a recommended solution for WordPress users seeking a user-friendly and robust newsletter software.

Further information

3. Rapidmail

With Rapidmail, you can manage your contact lists, send newsletters, and evaluate the success of your email campaigns in real-time. The WordPress plugin allows you to easily create and place sign-up forms on your website, while also offering the option to gain subscribers through blog comments.

Rapidmail offers numerous advantages, including a user-friendly interface, an extensive template library, and email automation capabilities. The features for subscriber segmentation and targeting enable you to send tailored content to various audiences and optimize your campaigns.

Your benefits

• GDPR compliant
• User-friendly interface
• Comprehensive template library for engaging emails
• Email automation for targeted messaging
• A/B tests for campaign optimization
• Real-time analysis reports for campaign success
• Customer support

Features

• Creation and sending of email campaigns
• Access to professional email templates
• Automation of email messages (e.g., welcome emails and follow-ups)
• Segmentation and targeting of subscribers

Price

• Various pricing models from Starter to Enterprise
• Starter Package for 9 euros per month
• Premium Package for 25 euros per month
• Enterprise Package at a custom price
• First mailing to up to 2,000 recipients is free

Conclusion

Rapidmail is a powerful email marketing solution with a clear interface, extensive template library, and email automation. The segmentation feature allows you to create tailored content for different target audiences and optimize through A/B tests. Rapidmail is attractively priced, including a free initial mailing to up to 2,000 recipients. Overall, Rapidmail is a recommended option for targeted and effective email marketing.

Further information

4. Mailpoet

MailPoet, much like Easy Newsletter, specializes in sending newsletters for WordPress websites. MailPoet provides you with the ability to create newsletters directly from your WordPress backend.

For this purpose, a drag-and-drop editor is at your disposal, allowing you to tailor your newsletters to your content requirements. You can choose from over 50 starter templates. In the paid version, you can track the performance of your newsletters with comprehensive statistics. This gives you insights into how many people opened your email, where they clicked, and how engaged they are.

Your benefits

• GDPR compliant
• Drag-and-drop email builder and numerous ready-made templates
• Email notifications for new blog posts
• No limit on the number of newsletters per month
• Meaningful analytics
• CSV import of existing lists
• Features a built-in delivery service

Features

• Clear backend and short learning curve
• Pre-made templates and template generator for emails and newsletters
• Various sending options (e.g., scheduling and automated welcome sequences)
• Sending emails through SMTP servers

Price

• Up to 1,000 subscribers: Free
• 5,000 subscribers: 46 euros per month (550 euros per year)
• 10,000 subscribers: 63 euros per month (750 euros per year)

Conclusion

MailPoet is a powerful newsletter solution for WordPress, offering an easy-to-use drag-and-drop editor and a variety of templates. The free version allows you to manage up to 1,000 contacts and provides basic automation features. With meaningful analytics, you can track and optimize the success of your newsletters. The ability to manage large lists makes it a recommended option for effective email marketing.

Further information

5. The Newsletter Plugin

The Newsletter Plugin offers you easy integration and management. You can seamlessly integrate it into your WordPress website and intuitively operate it from the start. Managing your newsletter subscribers is made easier by allowing you to easily store your information and segment it into various groups.

For this purpose, you can choose from a variety of pre-made templates or create your own designs through drag-and-drop. With The Newsletter Plugin, you can decide when your emails are sent.

Additionally, you have access to detailed statistics and analyses of the performance of your email campaigns. This allows you to track how many recipients open your emails, what they click on, and much more. This information helps you continuously improve your strategy and enhance the effectiveness of your campaigns.

Your benefits

• GDPR compliant
• Drag-and-drop builder
• Integrated pop-ups
• Locked Content feature: Unlock blog posts only after subscription
• Numerous integration possibilities (e.g., Contact Form 7 and Elementor)
• Automation capabilities
• Enables managing everything from the WordPress backend

Features

• Collect email addresses through classic forms or pop-ups
• Spam check
• Detailed statistics on click-through rates and open rates in the backend
• Google Analytics integration for measuring email success
• Compatible with most SMTP plugins

Price

• Free version available
• Price of 69 euros per year for premium features on three different websites
• Agency license for unlimited websites for 269 euros per year

Conclusion

The Newsletter Plugin offers you user-friendly integration and management for WordPress websites. With a drag-and-drop builder and a variety of templates, you can design engaging newsletters. You retain control over the sending time and receive detailed statistics on the performance of your email campaigns. The ability to integrate with various plugins and compatibility with SMTP plugins make it a versatile solution. A free version is available, while the premium version offers additional features and extended licenses.

Further information

6. Mailchimp

Mailchimp is one of the most well-known providers in the field of newsletter marketing. The platform offers an established newsletter tool with comprehensive features.

For the integration with WordPress, Mailchimp uses the WordPress Block instead of a plugin. Through this block, you can place a sign-up form for the Mailchimp newsletter in WordPress. Subsequent steps in email marketing are then carried out directly within Mailchimp.

As Mailchimp operates its servers in the USA, there are uncertainties regarding data protection. While Mailchimp assures its users GDPR compliance, the extent to which this can be upheld is not known. Therefore, choosing a provider with a server location in the EU might be a safer option for you.

Your benefits

• Free newsletter templates
• Automated follow-up mailings
• Detailed mailing statistics
• Recipient segmentation for targeted newsletters

Features

• WordPress integration through WordPress Block for sign-up forms
• Tools for website and ad creation in addition to newsletter marketing
• A/B tests for newsletter variations
• Marketing automation
• Transactional emails for sign-up confirmations, order confirmations, etc.

Price

• Free up to 500 contacts
• Essential Package for 11.66 euros per month up to 500 contacts
• Standard Package for 17.94 euros per month up to 500 contacts
• Premium Package for 314.01 euros per month with 10,000 contacts
• Overage fees for exceeding the contact list limit

Conclusion

Mailchimp is a well-established player in the field of newsletter marketing with a comprehensive set of features. The WordPress integration is achieved through a simple WordPress Block that provides a sign-up form for the Mailchimp newsletter. However, it’s important to note that further steps in email marketing must be carried out directly within Mailchimp. Data protection concerns arise from the server location in the USA, which has already led to legal uncertainties. The platform offers a free version with limited features and various paid packages that vary based on subscriber count and feature set.

Further information

7. Mailster

Mailster is a powerful email marketing plugin developed as an add-on for WordPress. It enables you to create, manage, and send newsletters. The plugin offers a variety of features that allow you to create engaging newsletters and stay in touch with your subscribers. Additionally, it provides the ability to set up marketing automations for targeted and scheduled emails.

Benefits of Mailster

• GDPR compliant
• Extensive automation features
• Detailed subscriber statistics
• Import function for existing contacts
• Unsplash integration for free images
• Enables creation of one-time emails or automated sequences

Features of Mailster

• Email marketing interface directly in the WordPress admin area
• Email editor for newsletter creation
• Analytics features for detailed statistics
• Drag-and-drop builder for newsletter creation
• SMTP connection to nearly any provider included

Price

• 14-day non-binding trial before purchase
• One-time price of 99 euros for the premium version
• Technical support included for the first six months
• Lifetime free updates

Conclusion

Mailster allows you to easily create, manage, and send newsletters. The plugin is GDPR compliant and offers numerous templates and detailed subscriber statistics. An intuitive drag-and-drop builder helps create appealing newsletters. Integration with various SMTP providers is possible, and there are no limitations on subscribers or emails. You can purchase Mailster for a one-time price of $99. Note that free support is available for the first 6 months with Mailster.

Further information

8. CleverReach

CleverReach is a well-known newsletter tool that allows you to create, manage, and send email campaigns. The tool offers various features such as email template creation, email list management, and campaign automation. Additionally, you can analyze your campaigns. As a WordPress plugin, CleverReach enables seamless integration of sign-up forms and newsletter delivery directly through WordPress. This allows you to access your WordPress content when creating your newsletters.

Your benefits

• Email creation, delivery, segmentation, automation, and reporting
• Set up and send newsletters directly within the WordPress CMS

Features

• Automation of email marketing campaigns
• Reporting features for detailed statistics
• Creation and integration of sign-up forms with the WordPress plugin
• Access to WordPress content for newsletter design

Price

• Free up to 250 contacts
• Essential up to 500 contacts starting at 15 euros monthly
• Flex up to 1,000 emails starting at 24 euros monthly
• Enterprise starting at 499 euros monthly

Conclusion

With CleverReach’s WordPress plugin, you can seamlessly create sign-up forms, send newsletters, and access your WordPress content to design appealing emails. CleverReach allows you to segment subscribers, automate campaigns, and provides detailed campaign performance statistics. In summary, CleverReach is an effective solution for professional email marketing.

Further information

9. GetResponse

GetResponse is a popular email marketing platform that offers diverse opportunities. The newsletter software includes all essential features like segmentation, automation, and reporting. However, the plugin is limited to creating and placing sign-up forms that automatically forward the entered data to the contact lists in GetResponse. A newsletter editor directly usable within WordPress is not included with GetResponse. Instead, the plugin focuses on establishing a seamless connection between your website and the comprehensive GetResponse platform.

Your benefits

• Comprehensive email marketing platform with additional products (e.g., Website Builder, Live Chat, Push Notifications, and SMS Marketing)
• Encompasses all essential features like segmentation, automation, and reporting
• Versatile integration of various marketing tools within one platform

Features

• Website Builder for website creation
• Live Chat function for real-time communication with visitors
• Webinars for interactive online presentations and training
• Ads for targeted online marketing
• Push Notifications for direct customer engagement
• SMS Marketing for mobile communication

Price

• Free up to 500 contacts
• Starter Package: Up to 1,000 contacts for 16 euros monthly
• Marketing Automation Package: Up to 1,000 contacts for 54 euros monthly
• E-Commerce Marketing Package: Up to 1,000 contacts for 106 euros monthly
• With longer contract terms of 12 months or 24 months, the monthly price is reduced by 18% or 30%, respectively.

Conclusion

GetResponse allows you to easily integrate sign-up forms on your website to generate valuable leads. However, it does not provide its own newsletter editor directly within WordPress. The platform offers additional products like Website Builder, Live Chat, Webinars, Ads, Push Notifications, and SMS Marketing, making it a versatile marketing solution. Prices vary based on subscriber count and feature set, ranging from 16 euros monthly to 106 euros monthly.

Further information